Seth Godwin Does it Again

Most of you know Seth Godwin, marketing guru, from his ever-so-popular book, Purple Cow:  Transform Your Business by Being Remarkable, http://www.sethgodin.com/purple/, which teaches on the art of standing out among the crowd, being different and unique, thus winning business from others. Now he’s done it yet again with another awesome book, All Marketers Are Liars.  [...]

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