Seth Godwin Does it Again

Most of you know Seth Godwin, marketing guru, from his ever-so-popular book, Purple Cow:  Transform Your Business by Being Remarkable, http://www.sethgodin.com/purple/, which teaches on the art of standing out among the crowd, being different and unique, thus winning business from others. Now he’s done it yet again with another awesome book, All Marketers Are Liars.  [...]

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Added Value. How Far Does it Get You?

Well, how far are you willing to take it?  Know that you have to add value to your business services or products in order to ensure sucess.  Why?  In essense, people want to feel like they are not only getting more than they paid for, but they are getting something of greater value. Think about [...]

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