Added Value. How Far Does it Get You?

Well, how far are you willing to take it?  Know that you have to add value to your business services or products in order to ensure sucess.  Why?  In essense, people want to feel like they are not only getting more than they paid for, but they are getting something of greater value. Think about [...]

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Brad Fallon's "The Free Line"

Do you know what your Free Line is?  Do you know when and what products and/or services to give away for free before you charge for them?  Do you know how to balance that fine line without going broke thus while actually increasing business by giving more value?  Let me just say, it’s best to [...]

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