Archive for the ‘internet marketing’ Category

As a REWARD, REASON and THANK YOU for liking CFM’s facebook page, we are offering you the chance to win a $250 Visa Gift Card from Crystal Frog Marketing.

What’s the catch? No catch. Just a simple referral or two. If you know of a business who needs a Web site design or redesign, refer them to us and if they contract our Web design services (any package we offer) we will give you a FREE $250 Visa Gift Card! Win as many reward cards as we get contracts from your referrals. Pretty simple — and lucrative!

Are you the business who needs the Web design? Then we’ll either take $250 off your contract price or give you the $250 Visa Gift Card. It’s your choice! If you need more than one design, we’ll deduct $250 from each design contract or give a $250 reward card for each design project. Again, it’s your choice.

And remember — you can refer more than once and if more than one of your referrals contract with us, you get more than one reward card!

Go here for full details and instructions: http://www.facebook.com/pages/Crystal-Frog-Marketing/114542651913327?v=app_2344061033&ref=ts#!/pages/Crystal-Frog-Marketing/114542651913327?ref=ts or click the link and then go to the “Events” tab.



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When launching and executing a social media marketing campaign, there are several rules of thumb to adhere to in order for your campaign to be successful and yield some ROI:

First, identify and target your market.  No marketing campaign, regardless of the platform being used, can be successful without properly targeting the audience.  It would be like trying to bake a cake without flour.  It just wouldn’t work.  The success of social media campaign relies upon the connections established within your niche community.  Proper targeting is imperative to start so you may engage your audience effectively.  It also determines which sites you should use in compliment of each other:  LinkedIn, facebook, Twitter, You Tube, Ning, etc.

Second, always encourage your followers to link to your site.  This is a way to intertwine SEO tactics into your social media marketing, while engaging your audience at the same time.  Creating and maintaining a blog can be very beneficial because fresh content can be loaded often.  This not only attracts indexing from the search engines, but it attracts a larger, more dedicated population of targeted followers.  You should also include a plug-in that allows your visitors to bookmark, tag and even tweet your blog posts.

Third, become an important resource for your visitors.  Social media optimization is dependent on give and take.  It’s about relationships and two-way engagements.  If you think it is just about tooting your horn and offering your services, think again.  Once you engage and start interacting with your audience, you can offer them what they want. Help them find the resources they need by linking to those sources. There’s no better way to know you audience than to just ask them directly and deliver.  Eventually, your site will be viewed as a resource hub and your followers will start linking to you, then their followers will, and so on and so and before you know it, your popularity will go viral all the while you are attracting inbound links, thus catering to your SEO needs.  It’s like killing two birds with one stone.

Fourth, remember to offer up the FREE.  In order to become a resource hub, you must offer up free advice, tips and guidance to your audience.  This builds trust and credibility.  And again, be sure to ask them what topics they want and get them to engage in the discussion.  Then when you do have an offer, you simply mention it and it pretty much sells itself.  It’s called ‘soft sales’ and it works so much more effectively than any other type of sales tactic.  Usually, the prospect never realizes they have been sold to – they think they made the decision to buy, not that you actually sold them something.  Remember the wise words of Jeffrey Gitomer:  “People don’t like to be sold, but they love to buy!”

Fifth, implement a measurement system to monitor your success.  Integrate tracking tools to know when your site is mentioned elsewhere and to measure your site’s progress in the SERPs.  Generate linking reports to identify inbound links pointing to your social media pages and primary domain.  Metrics are crucial in determining whether or not your SMO campaign is effective.

And of course, as your clientele list increases, along with your profit margin, that is a metric in itself. Just remember that social media marketing takes time.  Have an audience, have a plan and be consistent.  It will pay off in the end.

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Email and Social Media Marketing Are Top Areas of Investment in 2010


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Crystal and I had a discussion.  We concluded Black Friday should not be for retail shopping alone, nor should it only last one day.  So to celebrate this holiday season, Crystal Frog Marketing is offering 20% off your next marketing project. 
We appreciate your business and hope this special offer will help keep your marketing efforts going through this expensive time of year.  
To redeem the 20% discount, simply mention this offer and contract any new project with us between Friday, November 27, 2009 and Friday, December 4, 2009.  Our marketing services include, but are not limited to: 
  • Web site design
  • Custom web application
  • Internet marketing such as SEO, PPC, email and online video
  • Social media marketing

For a full list of services, please visit us at Crystal Frog Marketing.

* Please note that this special is not applicable to already reduced fee projects, such as nonprofit marketing, previously contracted projects or any recurring project.  If you have any questions, please don’t hesitate to ask.


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Check it out…

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How Much is Your Time Worth?

With the world at your fingertips with no boundaries, no restrictions, and in real time, marketing doesn’t have to cost a dime.  With 3G_InternetSocial Media Marketing and the use of free platforms and utilities, the only investment you need to give is time.

Read the full story here:  Marketing & Money

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Clear Solutions.  Giant Leaps. 

We are thrilled to have you and excited to bring you useful marketing tips and tricks for your niche industries.  We will be transferring all of our posts from our old blog onto this one so we can start out strong and just keep going from there.  We don’t want you to miss anything we’ve shared in the past or will share in the future.

Please feel free to send request in for topics you would like covered.  Please send to natalie@crystalfrogmarketing.com with the subject line “Blog Topic.”

Thanks in advance!
Natalie Revell, President/Marketing Director @ Crystal Frog Marketing


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