Archive for the ‘marketing dallas’ Category

As a REWARD, REASON and THANK YOU for liking CFM’s facebook page, we are offering you the chance to win a $250 Visa Gift Card from Crystal Frog Marketing.

What’s the catch? No catch. Just a simple referral or two. If you know of a business who needs a Web site design or redesign, refer them to us and if they contract our Web design services (any package we offer) we will give you a FREE $250 Visa Gift Card! Win as many reward cards as we get contracts from your referrals. Pretty simple — and lucrative!

Are you the business who needs the Web design? Then we’ll either take $250 off your contract price or give you the $250 Visa Gift Card. It’s your choice! If you need more than one design, we’ll deduct $250 from each design contract or give a $250 reward card for each design project. Again, it’s your choice.

And remember — you can refer more than once and if more than one of your referrals contract with us, you get more than one reward card!

Go here for full details and instructions: http://www.facebook.com/pages/Crystal-Frog-Marketing/114542651913327?v=app_2344061033&ref=ts#!/pages/Crystal-Frog-Marketing/114542651913327?ref=ts or click the link and then go to the “Events” tab.



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While search engine optimization (SEO) is by far a thing of the past, the overall dynamics of online search is dramatically changing.  The newer, more focused online marketing landscape centers around social media marketing (SMM), also known as social media optimization (SMO).  Effective online search has previously relied upon the positioning of a Web site in the search engine result pages (SERPs), based mainly upon how many links were pointing to the site, thus indicating popularity, and how high of a page rank (PR) the site had been crowned by Google.  Now, with the steady increase of the social media phenomenon, we can foresee this unstoppable force anchoring itself mightily and building a sturdy home.  Page rank is quickly being replaced by friend rank.

Social media is not only the here and now; it’s also the wave of the future that is here to stay.  It will continue to grow and enlarge at rapid speed.  Social media is by far a trend.  According to Nielsen Online, social media networks and blogs are now the forth most popular online activity ahead of personal email.  Member communities are visited by 67 percent of the global online population.  The time spent in social media Web sites is growing at three times the overall Internet use rate, accounting for almost 10 percent of all Internet time.

Social Media’s Effect on Google, Bing and Yahoo

Although the SEO ship has not sailed and should definitely be a part of your online marketing campaign, social media marketing is the alpha male in the online jungle and he brings many changes.  Google used to separate “social” content.  Remember the separate Google search bar you had to download for blogs?  And another one for video and yet another for images, while nothing from the social media sites showed up at all?  Now Google streams ALL platforms into one system called Universal Search.  This means blogs, videos, images, news and user profiles and comments from social media sites are now integrated into the natural SERPs, shoving many previously placed Web sites right out of those coveted top spots.  Bing and Yahoo both have incorporated very similar systems.

With that said, you now understand how critical social media optimization is to your online marketing campaign.  By using social media sites such as facebook, LinkedIn and Twitter, you can actually capture a greater number of organic search positions.  Did you know facebook alone has about 350,000,000 members from across the globe?  Talk about having your audience right at your fingertips!  Once you learn how to identify and connect to your target audience, you can definitely take your business to the next level and the next.

Intertwining Social Media Optimization and SEO

When properly executed, social media optimization can seamlessly dovetail SEO efforts. The ongoing, fresh content creation, social bookmarking, engaging and conversing directly with your audience, attracting inbound links by being a resource for your audience, etc.  – these methodologies are essential for pushing your Web site higher in the SERPs, increasing Web traffic and reaping the rewards of conversion and overall ROI.  SMO leverages an additional, effective set of online tools to accomplish the same goal as SEO: more exposure and better positioning for your Web site on Google, Yahoo, and Bing. The challenge lies in knowing how to use those tools effectively and without spending all of your waking hours in vain.

The bottom line is this:  The days of launching a basic SEO campaign alone within such a competitive online space and joyfully watching your site rise to the top of SERPs are long gone. Not only has SEO become far more complex than it was just a few short years ago, but social media optimization has transformed SEO from a relatively straightforward strategy into an intricate discipline that is confusing and frustrating to most.

While social media optimization is a must for any business seeking to boost exposure in the search engines, most companies are not up for the task at hand.  Turning to someone with social media expertise and experience to successfully go head to head with the alpha male of the jungle is the key reaping rewards from your online efforts.

Contact us today to face the alpha male for you.  Also, keep your eyes peeled for our next article:  Your Social Media Marketing Campaign:  Top 5 Tips for Successful Execution.

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Email and Social Media Marketing Are Top Areas of Investment in 2010


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Crystal and I had a discussion.  We concluded Black Friday should not be for retail shopping alone, nor should it only last one day.  So to celebrate this holiday season, Crystal Frog Marketing is offering 20% off your next marketing project. 
We appreciate your business and hope this special offer will help keep your marketing efforts going through this expensive time of year.  
To redeem the 20% discount, simply mention this offer and contract any new project with us between Friday, November 27, 2009 and Friday, December 4, 2009.  Our marketing services include, but are not limited to: 
  • Web site design
  • Custom web application
  • Internet marketing such as SEO, PPC, email and online video
  • Social media marketing

For a full list of services, please visit us at Crystal Frog Marketing.

* Please note that this special is not applicable to already reduced fee projects, such as nonprofit marketing, previously contracted projects or any recurring project.  If you have any questions, please don’t hesitate to ask.


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Check it out…

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How Much is Your Time Worth?

With the world at your fingertips with no boundaries, no restrictions, and in real time, marketing doesn’t have to cost a dime.  With 3G_InternetSocial Media Marketing and the use of free platforms and utilities, the only investment you need to give is time.

Read the full story here:  Marketing & Money

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Clear Solutions.  Giant Leaps. 

We are thrilled to have you and excited to bring you useful marketing tips and tricks for your niche industries.  We will be transferring all of our posts from our old blog onto this one so we can start out strong and just keep going from there.  We don’t want you to miss anything we’ve shared in the past or will share in the future.

Please feel free to send request in for topics you would like covered.  Please send to natalie@crystalfrogmarketing.com with the subject line “Blog Topic.”

Thanks in advance!
Natalie Revell, President/Marketing Director @ Crystal Frog Marketing


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