Archive for the ‘web marketing’ Category

Crystal and I had a discussion.  We concluded Black Friday should not be for retail shopping alone, nor should it only last one day.  So to celebrate this holiday season, Crystal Frog Marketing is offering 20% off your next marketing project. 
We appreciate your business and hope this special offer will help keep your marketing efforts going through this expensive time of year.  
To redeem the 20% discount, simply mention this offer and contract any new project with us between Friday, November 27, 2009 and Friday, December 4, 2009.  Our marketing services include, but are not limited to: 
  • Web site design
  • Custom web application
  • Internet marketing such as SEO, PPC, email and online video
  • Social media marketing

For a full list of services, please visit us at Crystal Frog Marketing.

* Please note that this special is not applicable to already reduced fee projects, such as nonprofit marketing, previously contracted projects or any recurring project.  If you have any questions, please don’t hesitate to ask.



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Check it out…

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Well, how far are you willing to take it?  Know that you have to add value to your business services or products in order to ensure sucess.  Why?  In essense, people want to feel like they are not only getting more than they paid for, but they are getting something of greater value.

Think about it this way – if you are shopping for a low calorie cookbook and you come across one that comes with a free calorie counter when all of the others don’t, which one are you most likely to buy?  What about the shampoos that come with a free conditioner?  How many times have you bought a new brand of shampoo just to get the free conditioner?  It works!  It’s worked on you several times and it’s worked on each and every one of us several times.  Don’t you love telling someon else, “And I got this for free?”  You feel like you got something over on someone when you get something “for free.”  

This is actually a simple marketing tactic, but it’s a smart one.  Any time you can produce an added service or include an addititve product to go with the primary product you are selling, you really should.  You’re almost guaranteed to see a spike in sales.  We say almost because if you do something silly like offer a free toothbrush with candle set, then we really can’t help you there. 

You’ll also be making repeat customers or clients who will joyfully spread positive word about you.  This gets you even more business.  Now that’s a win-win situation.

Don’t forget to visit us:


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Do you know what your Free Line is?  Do you know when and what products and/or services to give away for free before you charge for them?  Do you know how to balance that fine line without going broke thus while actually increasing business by giving more value?  Let me just say, it’s best to see the video…

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