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Posts Tagged ‘social media marketing’

Today is Twitter’s fourth birthday, and to celebrate the occasion we asked our Twitter followers: “Let us know how Twitter changed your life – add hashtag #thankstwitter4 so we can find your tweet.”

We got thousands of responses — in fact, #thankstwitter4 has become a trending topic. As promised, we did our best to sift through the tweets and find 140 that represent the Twitter zeitgeist as we enter the social network’s fourth year. Below are our selections, split up into categories or sentiments that we noticed were particularly common.

Consider this Twitter’s birthday picture at age four. Is it cute or is it ugly? You decide!

– Finding Love
– Finding Fame
– Staying Up to Date With Current Events
– Stalking Justin Bieber
– Stalking Celebrities in General
– Making Friends Around the World
– Making Friends With Similar Interests
– Being Better Than Facebook or MySpace
– Decreasing Performance at School
– Tweeting on the Go
– Miscellaneous

See full post here: http://mashable.com/2010/03/21/140-reasons-we-love-twitter/

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I absolutely love Chris Brogan!  He is such a social media expert, was in on the game early, etc.  Check out one of his latest posts:

http://www.chrisbrogan.com/framing-your-social-media-efforts/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+chrisbrogandotcom+([chrisbrogan.com])

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When launching and executing a social media marketing campaign, there are several rules of thumb to adhere to in order for your campaign to be successful and yield some ROI:

First, identify and target your market.  No marketing campaign, regardless of the platform being used, can be successful without properly targeting the audience.  It would be like trying to bake a cake without flour.  It just wouldn’t work.  The success of social media campaign relies upon the connections established within your niche community.  Proper targeting is imperative to start so you may engage your audience effectively.  It also determines which sites you should use in compliment of each other:  LinkedIn, facebook, Twitter, You Tube, Ning, etc.

Second, always encourage your followers to link to your site.  This is a way to intertwine SEO tactics into your social media marketing, while engaging your audience at the same time.  Creating and maintaining a blog can be very beneficial because fresh content can be loaded often.  This not only attracts indexing from the search engines, but it attracts a larger, more dedicated population of targeted followers.  You should also include a plug-in that allows your visitors to bookmark, tag and even tweet your blog posts.

Third, become an important resource for your visitors.  Social media optimization is dependent on give and take.  It’s about relationships and two-way engagements.  If you think it is just about tooting your horn and offering your services, think again.  Once you engage and start interacting with your audience, you can offer them what they want. Help them find the resources they need by linking to those sources. There’s no better way to know you audience than to just ask them directly and deliver.  Eventually, your site will be viewed as a resource hub and your followers will start linking to you, then their followers will, and so on and so and before you know it, your popularity will go viral all the while you are attracting inbound links, thus catering to your SEO needs.  It’s like killing two birds with one stone.

Fourth, remember to offer up the FREE.  In order to become a resource hub, you must offer up free advice, tips and guidance to your audience.  This builds trust and credibility.  And again, be sure to ask them what topics they want and get them to engage in the discussion.  Then when you do have an offer, you simply mention it and it pretty much sells itself.  It’s called ‘soft sales’ and it works so much more effectively than any other type of sales tactic.  Usually, the prospect never realizes they have been sold to – they think they made the decision to buy, not that you actually sold them something.  Remember the wise words of Jeffrey Gitomer:  “People don’t like to be sold, but they love to buy!”

Fifth, implement a measurement system to monitor your success.  Integrate tracking tools to know when your site is mentioned elsewhere and to measure your site’s progress in the SERPs.  Generate linking reports to identify inbound links pointing to your social media pages and primary domain.  Metrics are crucial in determining whether or not your SMO campaign is effective.

And of course, as your clientele list increases, along with your profit margin, that is a metric in itself. Just remember that social media marketing takes time.  Have an audience, have a plan and be consistent.  It will pay off in the end.

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